VanConnect Marketing

City service app campaigns

App identity and marketing

City services in the palm of your hand.
The VanConnect app is a City of Vancouver product that was launched in Summer 2015 that had a swift and awesome uptake. My task? Repeat all the success of an app launch without launching an app.

Since nobody had taken a firm grip on marketing for the product, I was able to manhandle my way to the helm. I did some photos, created some content, redesigned the landing page, and reimagined what the digital user experience could look like. With the the aid of some organic and paid marketing, the support of my fearless leaders, and a few too many dad joke puns, I wrangled a 2000% increase in downloads for the app. Just in time for Christmas.