A handful of projects that the team and I have worked on to surprise and delight passengers at YVR. Additional portfolio samples available upon request. For information about the (very large!) art portfolio, for which I am accountable, please visit yvr.ca/art.
International Terminal (Pier D) Expansion: Digital Experience
Concept, strategy, contractor liaison, engineering liaison, creative lead.
Indigenous Tourism BC Print Marketing Collaboration
Concept, partnership development and valuation, installation, marketing strategy
View ITBC’s Post on LinkedIn
See project photo gallery here
The GinTermission
Experiential Marketing Activation in partnership with Empress Gin (Victoria), World Duty Free, Habour Air, Fairmont Empress, and Fairmont Vancouver Airport
Concept, design, contractor sourcing, partnership development, contesting, gin tasting coordination, marketing strategy, influencer marketing strategy
Pride Society Art Installation
Ideation, planning, implementation, marketing and communications strategy
Read News Release at YVR.ca
Read Daily Hive Article Here
Pride Parade at YVR
Talent sourcing and hiring, planning, marketing strategy, artwork partnership and implementation
Commercial Marketing Influencer Collaboration
Creative direction, influencer sourcing, copywriting
Welcome Back to Travel: Travel Training
Creative direction and content writing
Music & Busking Program
Planning, budgets, implementation
Terry Fox Run on the Runway: Take Back 2020 Campaign
Planning, coordination, safety and security, partner outreach
Take Care Program: COVID-19 Response
Brand, messaging, implementation
Joe & the Juice Construction Hoarding Mural: Rory Doyle
Artist selection, safety and security coordination, collaboration with tenants and Joe & the Juice head office
The YVR Cabin: YVR Holiday Program
Concept, vendor selection, engineering coordination, seismic and accessibility adherence, marketing, brand
Oceanwise Skytrain Walkway
Concept, installation coordination, promotions, partnership
Musqueam Friendship Agreement: Terminal Branding Projects
Celebrate Canada: Commercial and Experiential Marketing Campaign
Planning, creative, budgeting
Uno Gelato: Brand and Pop Up Experience
Placemaking, design, promotions
Skytrax Awards Celebration: 10 Years at the Top
Event planning, experience design, entertainment planning
25 Million Passengers Campaign
Program planning and support